Project: Full Brand, Visual Identity Suite, and Presentation Deck
When: 2025

About The Joy Collective:
The Joy Collective is a Birmingham-based creative studio specializing in high-quality, heartfelt video content for mission-driven businesses, architects, and organizations. With a deep respect for craftsmanship and clarity, they focus on telling stories that don’t just look good—they mean something.

About this Project:
For The Joy Collective, the goal was to build a brand identity that felt as intentional and refined as the videos they produce. Inspired by the care of skilled carpentry, the brand marries sharp editorial polish with handcrafted warmth—resulting in a system that’s clear, confident, and built to last.

We developed a visual identity that blends structure with detail. From logo design to textured elements and a custom-built deck system, every piece is rooted in purpose. Elegant type pairings (Manofa and Ivy Presto Text) reflect their craftsmanship-driven ethos, while brand messaging communicates trust, efficiency, and genuine care.

The result is a detail-forward identity that mirrors The Joy Collective’s unique approach: crafting story-rich, results-driven visuals—frame by frame.